Choosing the Right Cell Tower Locations for the Right Amount of Profit

People are more dependent on their smartphones and cellphones than ever, but when you’re a telecommunications carrier whose customers switch loyalties as often as they change gadgets, things can become a bit worrisome. Why so? According to CNN Money Tech, cell phone customers switch providers as soon as their current contracts are up. Among the big reasons for the move: network capacity and coverage.

In any business, customer loyalty is a priority. Thus, many of the established providers make it a point to find ways to improve their services and keep their clients—and first on their list of target improvements is to widen their coverage. One key to this is to find ideal cell tower locations and expand into cell sites in areas where coverage is lacking.

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